30th January 2009
“Why don’t we just talk?”
So companies are at last ‘taking Web 2.0 tools seriously’ to tap into collective intelligence, www.ft.com/digitalbusiness.
But it begs the question: Why don’t we just talk? Have a Live 2.0 conversation with our customers, our people, our suppliers?
They all know that business as usual is not an option. They all know that none of us has all the answers - let alone the questions. They want to be part of a shared future.
Web 2.0 tools can indeed deliver real business benefits.
But nothing beats getting key stakeholders together in real time, on neutral territory away from the office, building trust, co-creating new ways forward, and making shared commitments, and acting on them fast. Live 2.0.
You can facilitate the conversation yourself. Or you can use a professional facilitator (www.iaf-world.org).
But you have to talk. And listen.